Millions tuned into #MuseDash in the final weeks of November and early weeks of December, and the impact was noticeable. Unsuspecting users may stumble on these videos, while liking it leads the algorithm to recommend more relevant Muse Dash content, aiding the trend’s spread. Just as users will put their spin on a popular trend hoping they go viral, others, understanding that videos sharing the same hashtag will be recommended to users who like a particular hashtag, will tag unrelated videos to the trend with the same #MuseDash hashtag. This is where the quirks of the algorithm amplified the success of the trend. Summarized well in a Twitter thread by Daniel Ahmed, this soon led to users capitalizing on the viral success of the video to create their own content, creating derivative content such as reaction videos, videos featuring alternative characters, or people recreating the dance. Well, it all started when a video using characters from both Darling in the Franxx and the game itself dancing in time to a song. These videos captured the attention of many people /tmEf3qi9EX While it has taken on various forms at this point, it started out on Nov 8 as a simple live wallpaper video that had characters from the game in it If you use TikTok then you've probably come across the #MuseDash trend yourself. How does an 18+ rhythm game from a Chinese developer suddenly become one of the top-selling games on Steam and boost the popularity of Zero Two from Darling in the Franxx? Leaning more directly into how the algorithm functions to facilitate these trends, one of the more prominent recent examples centers on Muse Dash from Chinese developer PeroPero Games. To date, over 300,000 videos have been made using the sound with YouTube compilations racking millions of views. The song ‘Jojo Pose’by Apollo Fresh took on a new life thanks to TikTok, where it became an integral part of a trend that saw audiences ‘posing’ to whatever they chose in time with the song’s chorus. One of the most popular trends across the app in 2020 has brought Jojo’s Bizarre Adventure to new audiences. While each community on TikTok can be home to its own multitude of in-jokes and trends, some trends can spread beyond these communities thanks to the recommendation algorithm.
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